Buy Ugly Fruit

In by Dylan Woods

Day 12

Bring on the Odd Oranges

According to a report by the Natural Resources Defense Council, about 7 percent of planted fields in the U.S. are left unharvested each year—an estimate that can be even greater for certain crops.

That’s because most grocery stores have strict size, consistency and color guidelines when purchasing produce. The cost for farmers to harvest those “ugly” crops that won’t make it into stores often outweighs their potential profit.

Add a grocery store’s additional unsold produce and items that have been bruised or damaged, and you’re looking at a lot of discarded food. Because of the produce protocols many supermarkets follow, it’s not always easy to find ugly fruits and veggies.

But some companies are making the hunt for crooked carrots and awkward apples a little easier. They’ll deliver recovered produce right to your door—and for added incentive, it’s usually more affordable than what you’d buy at the store.

40% of food in the U.S. ends up wasted. Let's #SaveTheFood: http://on.nrdc.org/1TiZOHc